If you’re putting all your marketing eggs into the Instagram basket...
That can come with some risks. From the ever-changing algorithm to the possibility of getting hacked or deleted, you never know when the IG gods will strike.
Sure, Instagram is a great tool (it’s my jam, too) for expanding
your pet business’s online presence. But seasoned petpreneurs understand the importance of spreading their marketing mojo across different platforms.
If you’re craving that sweet combo of more time to pet your furry pals and a healthier bank balance…
“But Jamie, I don’t like email. I barely read anything in my own inbox…” 🤔
I hear ya. Here’s the thing about marketing – it’s all about understanding
that not everyone dances to the same tune as you.
Maybe you’re not exactly pen pals with your inbox, but that doesn’t
mean your dream customers feel the same way.
The trick is to craft emails that your customers actually look forward
to opening. It’s all about creating that irresistible email experience
that keeps them coming back for more.
👉 Set up your email list in just 7 days
👉 Start growing an email list full of engaged subscribers
👉 Cut through the info overload and know exactly what steps to take as a pet biz owner
👉 Be consistent with a weekly newsletter that helps convert new leads into paying customers
What if you knew the exact steps to excel in email marketing as a pet business, including:
The big question is
HOW?
And as a busy pet business owner, it helps if you can pop these emails out in 10-15 minutes tops, (instead of spending hours trying to figure out what to say in each email). Getting you back to what you do best: serving up smiles to your four-legged clients and their humans.
Hi, I’m Jamie 👋 and I’m excited to introduce you to the wonderful world of email!
After spending years in marketing, in 2020 I decided to dip my toes into the online biz world. I launched Dog Spotted, the go-to spot for all things pet parenting made easy… and it grew to 10.8K+ followers on IG! I learned a ton about growing an online business and made my fair share of oopsies along the way.
One of the best things I learned was how effective and easy email marketing can be! It used to take me HOURS to write emails, now it only takes about 10 to 15 minutes. And I’m consistently bringing in new leads and paying customers with my emails.
But like any marketing tool, it takes the right strategy to make emails work for growing your business. From building your audience to knowing what emails to send and when – I’m
psyched to teach you how to add this to your marketing rolodex.
My emails get over 50% open rates these days, (the average is 15-25%, FYI), and I’ve learned all the tips and tricks to keep you out of the dreaded SPAM folder.
So without further ado…
What's Included
Emails That Sell Course
You’ll find 5-10 minute videos – easy to digest and fit into your busy schedule
"Working with Jamie, you start to understand how you can sell without feeling gross."
Valli Fraser-Celin
“It’s totally worth investing in yourself as a business owner and understanding marketing. It’s a science and knowing how important it is to your business. A lot of people feel gross selling, but working with Jamie, you start to understand how you can sell without feeling gross.”
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Dive deep into why email marketing is a MUST for any pet entrepreneur – building trust, increasing conversions, and connecting with every ideal customer. We’ll also cover the easiest way to write emails and stay consistent, plus how to stay out of the dreaded spam folder.
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Learn how to launch your email list and entice motivated pet parents to subscribe. You’ll also learn how you can promote your email list on social media – Instagram is a great tool for driving traffic to your list.
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Get step-by-step instructions for setting up the tech behind your new email list. You’ll learn how to include your brand kit and create segments within your list so the right people get the right messages.
Learn how to set up your email list to run (mostly) on autopilot. Plus, we’ll dive into all the emails a pet biz needs, like a Welcome Sequence, low-ticket and high-ticket sales emails, and pre-call emails for potential clients. Don’t worry if you’re unsure about what any of these emails are… that’s what this course is here for!
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This is how you continue to build trust and stay engaged with your subscribers, because not everyone buys right away! You’ll learn how to write emails people want to read, how to write about events and discounts, how to use storytelling effectively, and more.
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What kinds of subject lines are working for pet parents? How do I use storytelling to connect with my readers? How often should I try to sell in emails? We’ll cover all of this, making email writing a walk in the park, minus the leash and poop bags. 😌
And you get instant access to this BONUS when you enroll in the course
Welcome Sequence Template
This is KEY for setting your email list up for success. When someone first joins your list, the best way to keep them engaged is with a sequence of emails welcoming them, introducing them to you and your business, and showing them that your emails are a must read. Don’t skip this part! This bonus template will make it easy to get those emails up and running on autopilot.
Real Life Examples of Students’ Email Success 🥳
Introducing...
Emails That Sell Membership
It’s time to make writing weekly emails easier than ever.
Once you’ve learned the foundations from the Emails That Sell Course, it’s time for all that hard work to start paying off.
This is where Weekly Emails come in to nurture relationships and build a loyal customer base.
What to Write
Each week, you get a plug-and-play template specific to pet businesses, showing you exactly what to write and how to write it. This is how you create engaging content without sounding super salesy.
All The Pieces
Each template shares subject lines that sparkle, preview text that pops, and body content that's pure magic. Oh, and don't forget the cherry on top—a killer PS that seals the deal.
How To Promote
Your weekly templates cover everything your pet biz emails need. From hyping up live events to storytelling that tugs at heartstrings, and even handling objections like a pro, you’ll feel prepared to cover it all.
What do you get in Emails That Sell
Course
+
Membership
?
Because why bother building an email list
if you’re just gonna let it gather virtual dust?
Emails That Sell Course
Emails That Sell Membership
Pair this membership with the course, and you’re armed
with all the ammo you need to take your email game
to the next level.
More clicks, more conversions, and even
a little more time to kick back with your furry fam.
Common Questions about Emails That Sell
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Who is Be Spotted for?Be Spotted is designed for pet business owners who want to grow their business without spending countless hours on marketing. Whether you're new to the pet industry or an experienced entrepreneur, we provide strategies that work.
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How does Be Spotted help my business grow?We offer done-for-you content, marketing strategies, and personalized coaching to help you attract more customers, build a loyal community, and create digital products that generate passive income.
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Do I need to be tech-savvy to benefit from Be Spotted?No, Be Spotted is designed for all skill levels. We break everything down into simple steps that anyone can follow, even if you’re not tech-savvy.
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What kind of results can I expect?With Be Spotted, most businesses see increased engagement, more followers, and greater sales within a few weeks of implementing our strategies.
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How soon can I start making passive income?Once you create and launch your digital offers—like courses, e-books, or guides—Be Spotted’s strategies can help you start generating passive income almost immediately.
“Learning all of this, I’ve realized I really love making Instagram posts and using Canva and writing emails. I’m excited to do more and continue to improve being a content creator now that I have the resources and tools.”
- Lyla Soley, Dog Trainer
🔔 Reminder of what you get in
Emails That Sell Course + Membership
When you pair the course with the membership, you have everything
you need to get the most out of your email marketing. This means reaching your big business goals and creating more freedom in your life.
Click that button above and get started now!
It’s time to dive into the world of email marketing!
You know how Instagram’s all about brevity, leaving you itching to spill all the tea about your incredible clients’ success stories? Well, email is your chance to let your storytelling skills shine. You’ve got the space to paint the whole picture and show off what sets you apart from the pack.
Plus, believe it or not… not everyone’s scrolling through the ‘Gram. There are a whole bunch of potential for-parents out there who might be a perfect match for your offerings but haven’t stumbled upon your Insta feed yet.
And here’s the real kicker — with an email list, you’re not at the mercy of the Instagram overlords anymore!
Your list is like your own little haven, where you call the shots, dodge algorithm headaches, and don’t have to worry about sudden account vanishing acts. It’s like having a safety net made of pixels.
Instagram limits your storytelling, but with email, you can showcase your success stories and what makes you unique. Plus, not everyone’s scrolling through social media—email helps you reach potential clients who haven’t found you yet.
Best part? With your email list, you’re in control. No more relying on social media algorithms. It’s your safety net where you call the shots and connect directly with your audience.
It’s time to dive into email marketing!
